Hey, Duda.
Real estate services made intuitive.
The digital relaunch of OTTO Immobilien focused on aligning the online presence with the company’s renewed brand identity. The result is a scalable, user-oriented platform that meets the needs of both private and commercial audiences.
Tailored Navigation for Diverse User Groups
OTTO Immobilien addresses a wide spectrum of users, including private buyers, tenants, investors, and corporate clients. The navigation concept had to reflect these distinct user journeys. A modular structure was implemented to enable quick access to relevant content while maintaining clarity across all property categories and service areas.
Consistent Design Based on New Brand Identity
The platform design interprets the updated corporate design of OTTO Immobilien in a digital context. Layout, color usage and interaction patterns were developed to reflect the brand’s core values while maintaining a clean, user-friendly interface.
